Master of International Marketing (MIM) Hult International Business School

Master of International Marketing (MIM)Hult International Business School

Master of International Marketing (MIM)

Hult International Business School

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.

What you’ll learn

Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.

Why Hult?

Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals.

Curriculum

Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing.

Immersion

Your Master degree program begins with a three-week Immersion.

Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city.

The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development.

You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business.

Core courses

For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses.

Understanding the Customer

Products & Innovation

Strategic Brand Management

Marketing Analytics & Big Data

Digital Marketing

Integrated Marketing Communication

Business Development & Channels

Global Marketing Strategy

Electives

As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs.

Practical application: Simulations & The Hult Business Challenge

Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects.

Career development

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